Advertise with EDInterval
EDInterval is an independent publication covering Edinburgh's theatre, comedy, dance, opera, classical music and performing arts.
We offer straightforward, affordable promotional opportunities for venues, producers and performing companies looking to reach people interested in what's happening in Edinburgh.
Our weekly advertising packages combine promotion on Instagram with visibility across EDInterval's website and weekly What's On email.
Whether you are promoting a new production, an upcoming performance or a limited Edinburgh run, we can help put it in front of our readers.
Email: info@edinterval.uk
Simple weekly advertising packages
Choose from two straightforward packages, depending on the level of promotion you need. Both packages promote one production across EDInterval's existing editorial and event-discovery channels.
Standard Weekly Package
£25 per week — one production, three promotional placements.
Instagram Story
One dedicated Instagram Story featuring your production, with its artwork, title, venue, performance details and a direct ticket or production link. The Story will be published on the EDInterval Instagram account and will be visible for the usual 24-hour Story period.
Website advertisement
A clearly labelled advertisement in third position within the existing On soon sidebar on eligible EDInterval review articles. The placement runs for seven days per booked week. Two eligible organic recommendations retain their existing positions ahead of the advertisement.
Weekly email
A sponsored production listing in third position within the Big things on this week section of the weekly EDInterval email. The listing includes the production image, title, venue, performance dates, short description and a direct ticket or production link. The first two organic selections remain ahead of the advertisement.
Standard package summary
- One Instagram Story per booked week.
- Third-position website sidebar placement.
- Third-position weekly email placement.
- Clearly identified as advertising.
Premium Weekly Package
£50 per week — one production, three enhanced promotional placements.
Instagram Story sequence
Two coordinated Instagram Story frames, designed to work together as a short promotional sequence. The first introduces the production using its artwork, title and a compelling opening message. The second provides additional production information, dates and a clear call to action. Both frames are published consecutively as part of the EDInterval Instagram Story promotion and are visible for the usual 24-hour Story period.
Premium website advertisement
A clearly labelled advertisement in first position within the existing On soon sidebar on eligible EDInterval review articles. The placement runs for seven days per booked week. The two highest-ranked organic recommendations follow immediately afterwards and retain their original order.
Premium weekly email
A premium sponsored production listing in first position within the Big things on this week section of the weekly EDInterval email. The listing receives the leading position and includes more prominent production imagery where supported, the title, venue, performance dates, a more substantial description and a direct ticket or production link. All promotional content remains clearly identifiable as advertising.
Premium package summary
- Two coordinated Instagram Story frames per booked week.
- First-position website sidebar placement.
- First-position weekly email placement.
- Clearly identified as advertising.
Flexible booking periods
Both packages are charged per production, per week. You can enquire about a single week or a longer promotional period. For bookings of multiple weeks, the package placements are repeated each week during the agreed campaign period.
- Standard: £25 per week.
- Premium: £50 per week.
No VAT is charged by EDInterval. The prices shown are the total amounts payable; no VAT is added. All bookings are subject to confirmation and availability. Submitting an enquiry does not reserve advertising space or create a binding booking. EDInterval will confirm the proposed arrangements by email before any campaign is activated.
Commissioned promotional articles
For organisations interested in a longer-form promotional feature, commissioned articles may be available by individual arrangement. Please contact us to discuss your requirements and obtain a quotation. Commissioned articles are clearly identified as advertising or promotional features and are never presented as independent reviews.
Independent editorial, separate advertising
EDInterval's reviews, ratings and editorial recommendations remain independent of its advertising arrangements. Advertising purchases do not influence our reviews, editorial ratings, organic Top Picks or other independent recommendations. All paid placements are clearly identified as advertising.